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Prettige Kerstdagen – Christmas Dutch-style

As an international PR & social media agency we wanted to share how people celebrate Christmas in other countries. First out is Holland, which has (just about) managed to avoid the...

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Año Nuevo Y Los Reyes Magos

Following on from our introduction to Dutch festivities from Rachel, we jump over to the Mediterranean for our next international PR team member Chloe to share how the Spanish celebrate Christmas and...

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HatTrick PR wishes you a Sparkling Christmas & New Year!

Thank you for a cracking 2013 and hope you enjoy the Festive break. We’ll be hard at work until 1:00pm on 24th December and will re-open on Thursday 2nd January to welcome in the New Year. During these...

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2014: The year of convergence

At this time of the year there are countless blogs predicting what will happen, in every sector, in the coming year. They range from the insightful to the fanciful to the controversial. This one isn’t...

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Monitoring & Evaluating Failure

I saw this fascinating interview with Google’s ‘Captain of Moonshots’ (yes, I know!) about how Google ‘rewards failure’. The point is that if you don’t fail occasionally you haven’t aimed high enough...

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What traditional TV ad campaigns can teach social media

The headline statistics on social media usage are impressive; 1.8bn social network users in the world. Closer to home, here in the UK, the stats are even more impressive. The UK has the highest...

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How the Internet will disappear from our thoughts

Last week marked the 25th Anniversary of the ‘invention’ of the internet.  I don’t think anyone will disagree that over that period it has changed our lives forever. There’s hardly an aspect of our...

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What’s important – awareness or search?

Anyone who’s worked in any sort of marketing function, client or agency side, will have spent their lives seeking the Holy Grail of marketing – brand or product awareness. Untold billions of hours and...

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The greatest history book ever created

Much has been written about the negative consequences of the internet and the highly connected generation. About how we have become an ‘on demand’ culture with lots of information but little...

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Prolific North’s Top 50 PR Agencies

Prolific North has released its definitive compilation of the North’s top 50 public relations agencies and we were, as you can imagine, very proud to see our name appear on the list. Unlike other...

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